If your business or organization is not using video, you are missing out on one of the most compelling and effective forms of communication available today. Video's power to reach your potential customers, clients and employees can't be matched by other media. Studies show response and retention rates for video are vastly superior to other forms of communication. And with today's capacity to deliver your video message via your website, YouTube, social media, and interactive CD or DVD, there's never been a better time to put the power of video to work for you.
Here are suggested uses for video in your company or organization:
- Marketing/Sales Videos
- Television Commercials/Infomercials
- Video News Release
- Trade Show Video Loop
- Training Videos
- Videotape Speeches/Seminars
- In-Lobby Informational Videos
- Product Demonstration Videos
- Safety/Presentations Video
- New Employee Orientations
- Special Interest Videos
- Corporate Event Coverage
- Retirement Tributes
Marketing and Sales Videos
Marketing and sales videos inform and entice your viewers without overwhelming them with detailed information. These videos are usually short (5-8 minutes) and use slick visuals and strong messages to get your point across. Marketing and sales videos can include:
- Infomercials and commercials
- Video news releases
- Trade show loop
- In-lobby informational videos.
Marketing videos can be distributed by mail, ordered over your web site or viewed over the Internet (on YouTube or your website). When you mail marketing videos, you can mail support materials or other collateral to along with the video. You can also use your marketing video at sales presentations, conferences, trade shows or other special events. Let Brilliant Image Productions help you transform your business ideas into solid sales leads.
Video news releases
A video news release (VNR) is the video version of the press release and is essential to any public relations campaign. With a single VNR you can put your story on television or the Internet and into millions of offices and homes easily, effectively and affordably. VNRs are produced in broadcast news style with a compelling video. They effectively transmit your company's or organization's news to television news decision-makers (producers and news directors) in the form they need. While usually aired in edited form, VNRs provide proven reliable television exposure for your news.
Trade Show Video Loop
Showing a video as part of your trade show marketing strategy is an effective way of drawing attention to your products and services, and presenting them in the limited space of a trade show booth. Brilliant Image Productions can craft an eye-catching presentation that is visually driven, ensuring effectiveness with or without sound. The video will repeat key information, informing the trade show attendees who are continuously moving past your booth and enticing them to stop and talk to your representatives.
Your trade show video can be a flexible and inexpensive part of your overall marketing toolkit. Segments can be used in your corporate video, or the entire video can be shown to visitors sitting in your reception area or show room, or used on your website. Video can also be changed and tweaked at the last minute, or tailored to a specific trade show, something that would be difficult to do with your print or display materials.
Brilliant Image Productions will use our creative and technical expertise to determine the content, words and images that will get the attention you need at a convention or trade show, and we'll do it within your budget.
In-Lobby Informational Video
If you have a reception area or lobby where your clients spend some time, you have a valuable opportunity to educate them about the services you offer, the history of your company, special projects your company is undertaking, your community involvement and more. Rather than providing them with old boring magazines or generic television programs, play your own video that is specifically targeted at your customers with the information you want them to see and hear. Brilliant Image Productions can create a dazzling video that will capture your clients' attention. The video can be set to loop and play back repeatedly, requiring little intervention on the part of your busy staff.
Special Interest Video
If you are an expert in your field and would like to teach your specialty to others, you can share your talent and expertise through your own video. You tell us your idea and we will work with you through every step to make your dream come true!
We have produced the following special interest videos. What ideas do you have?
- Billiards Trick Shots
- Primitive Skills, Muzzle Loading
- Duck Hunting
- Home Improvements
- Dance Instruction
- Sprint Cars